With a 33-megapixel full-frame image sensor and exceptional photo and video operability, this Sony camera goes beyond the “basic”

Sony has announced three new additions to its imaging lineup – the Alpha 7 IV interchangeable lens camera (model ILCE-7M4) with a new 33-megapixel (approx., effective) full-frame image sensor and two new flashes , the HVL-F60RM2 and HVL-F46RM.

Sony A7 IV

The Alpha 7 IV takes “basic” to the next level for full-frame cameras with excellent image quality and performance, redefining the original standard set by the Alpha 7 III. The new model incorporates many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with simplified operability and improved reliability for both stills and video, making it the perfect all-around camera for today’s imaging enthusiasts and professionals shooting any scenario. The Alpha 7 IV also offers 33MP resolution, rich cinematic expression and various features to meet the growing demand for remote communication, giving new meaning to what a “basic” camera can accomplish.

“With the introduction of the Alpha 7 III, we’ve laid the foundation for what full-frame cameras should deliver and now it’s time to redefine those boundaries,” said Yasufumi Machitani, General Manager, Digital Imaging Division , Sony Electronics Asia Pacific. “The Alpha 7 IV brings together the best of Sony imaging technology to deliver a fantastic experience in both stills and video, meaning users will be able to capture exactly the content they want, no matter the situation they find themselves in.”

Alpha 7 IV: innovation never stops

The new Alpha 7 IV is the ultimate mirrorless camera featuring exceptional still image quality and advanced video technology with advanced autofocus, improved operability and workflow capability. The model has also been developed with the environment in mind by using Sony’s original SORPLAS™ recycled plastic for the camera body and packaging with recyclable materials and less plastic.

Exceptional image quality

With a new 33MP back-illuminated full-frame Exmor R™ CMOS image sensor, superior image quality and a wide ISO sensitivity range expandable to ISO 50-204800 are achieved. The high resolution allows the camera to express smooth gradation, fine details and subject textures while reducing noise. Its 15-stop dynamic range allows for a wide expressive range while Creative Look settings can help create effortless original looks for photos and videos.

Next-level AF performance

The latest BIONZ XR™ processing engine used in the flagship Alpha 1 delivers high-speed autofocus, 10fps uninterrupted continuous shooting with AF/AE tracking, and a large memory buffer for an enhanced shooting experience. fluid view. The Alpha 7 IV tracks subjects with tenacious real-time tracking and 759 phase-detection AF points in a high-density focal-plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-Time Eye AF can now track the eyes of birds and animals for stills and movies, in addition to humans. Human face and eye detection accuracy is also improved by approximately 30% compared to the Alpha 7 III.

Advanced Cinema Technology

The Alpha 7 IV inherits technology taken from real-world cinematic production, including S-Cinetone™ – adopted from the highly acclaimed Sony Cinema Line cameras used by a wide range of filmmakers and content creators – to deliver a rich cinematic look. High movie quality is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full frame mode. The new camera also features 4:2:2 10-bit depth color sampling to enable natural gradation, XAVC SI™ intra-frame encoding for more efficient editing workflows, and XAVC HS™ for compression efficiency doubled.

To meet the growing need for precise AF performance when shooting video, unique AF features are achieved when using the Alpha 7 IV with a Sony E-mount lens, including AF assist that takes supports focus transitions when using AF and focus map that visualizes depth of field. . For the first time in the Alpha series, the new camera features breath compensation to combat focus breath and maintain a consistent angle of view throughout focus changes and can be toggled on or off .

Advanced operability as a true hybrid model

The Alpha 7 IV is a hybrid camera and video camera with exceptional operability and reliability that allows the user to easily switch between still and film at their convenience. New to Sony’s Alpha line of cameras is a dual layer mode dial with the bottom layer for selecting Still/Movie/S&Q and the top layer for Auto/P/A/S/M and MR (Memory Recall ), allowing users to quickly select and switch between dedicated settings. It also has built-in 5-axis optical image stabilization for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a stand slot. CFexpress Type A compatible to support media with faster write and clear. Additionally, the 3.68 million dot (approx.) Quad-VGA OLED viewfinder has 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the improved live image quality that minimizes false colors and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for over an hour thanks to the camera’s heat dissipation structure. Optical image stabilization in active mode enables optimal video shooting. They can also benefit from the 1.03 million dot (approx.) 3.0-type vari-angle touchscreen rear LCD monitor, top-panel REC button, and high-capacity Z-series battery.

Enhanced Workflow Capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content to meet the growing need for real-time remote communication without sacrificing excellent image quality and of his. Connection between the camera and the Imaging Edge Mobile™ app is simplified via Bluetooth, and fast data transfer is possible via 5GHz/2.4GHz Wi-Fi.

The camera also has a new feature called “Shot Mark” to allow easy access to marked scenes in a video clip, in the camera and on Sony’s Catalyst Browse/Prepare apps.

Additionally, the camera has a range of new features to support live streaming and remote communication without the need for dedicated software. UVC (USB Video Class) and UAC (USB Audio Class) turn the Alpha 7 IV into a high-performance live-streaming camera when connected to a computer or smartphone. High image quality such as 4K 15p and 1080 FHD 60p delivers realistic video for remote sharing and the Alpha 7 IV’s digital audio interface can be paired with a range of mics and accessories to deliver a high quality sound.

Designed with the environment in mind

According to Sony’s environmental efforts based on the “Road to Zero”, the environment has been an important factor in the development of the design, production and packaging of the Alpha 7 IV. The camera uses recycled plastic, SORPLAS™, which does not rely on non-renewable resources and is produced on site using renewable energy such as solar power generation. The product packaging also adopts recyclable materials with low plastic content.

HVL-F60RM2 and HVL-F46RM: Powerful flashes to upgrade Alpha Lighting System

The HVL-F60RM2 with GN 60 and 20-200mm coverage and the HVL-F46RM with GN 46 and 24-105mm coverage are powerful wireless flashes that offer precise control, improved high speed and intuitive operability. They are designed to meet the needs of professional and advanced content creators when shooting with a Sony Alpha camera, including the Alpha 7 IV, to deliver the ultimate Alpha lighting system through flash and light. camera communicating with each other in detail.

Both flashes have improved continuous shooting flash performance, up to 200 times at 10 fps for the HVL-F60RM2 and 60 times for the HVL-F46RM. The optimized flash algorithm ensures that both flashes are resistant to overheating, and a set of four Ni-MH (nickel-metal hydride) batteries can power up to 240 flashes with a recycle time of 1.7 seconds for the HVL-F60RM2 and up to 320 flashes with a recycle time of 2.0 seconds for the HVL-F46RM.

When used in combination with an Alpha Camera, they allow users to experience the unique communication and system advantages of the Alpha Lighting System. For example, with the Alpha 7 IV, P-TTL flash control metering for each frame in continuous Mid and Hi mode became possible in addition to continuous Lo mode. The flash firing delay is also shortened to capture the subject’s facial expressions and momentary movements.

With Alpha 1, the HVL-F60RM2 achieves phenomenal speeds of up to 20 fps continuous shooting and approximately 20 flashes per second can be produced for over 10 seconds with the external flash battery adapter FA- EBA1. When the Alpha 1 is used with Sony’s flashes, including HVL-F60RM2 and HVL-F46RM, users can sync up to 1/400 second shutter speed to expand expressive capabilities when shooting in full frame mode. Additionally, thanks to the camera’s silent electronic shutter, silent flash shooting is possible when absolute silence is required.

Both flashes also feature improved robustness and operability. Multi-interface shoe with Sony’s unique metal shoe foot with sturdy side frame greatly increases strength and reliability. Shoe sealing helps flashes be more resistant to dust and moisture. The HVL-F60RM2’s original “Quick Shift Bounce” rotating head mechanism, which allows for flexible positioning and optimal lighting control, has also been improved to prevent unintended changes in the bounce angle.

They support wireless radio communication and can control up to 15 flashes and/or receivers in 5 groups via wireless radio communication for enhanced lighting control versatility.


Pricing and pre-order details for Alpha 7 IV, HVL-F60RM2 and HVL-F46RM in the Philippines will be announced soon. For a full list of specifications and information, please visit https://www.sony.com.ph/electronics/interchangeable-lens-cameras/ilce-7m4. The accessory (PCK-LG2) Screen Protector Glass Sheet for Alpha 7 IV will be available at the same time.

The camera is also compatible with the Camera Remote Software Development Kit (SDK).



Michael C. Garrison