Very likely to apply ‘GV60’ to be released within 2H of the year
Hyundai Motor to diversify its semiconductor supply chain
Samsung attacks the market by securing demand
To accelerate business cooperation
Hyundai Motor Company will apply Samsung Electronics’ vehicle image sensor to its top-of-the-line Genesis model. This is the first instance of Samsung Electronics’ image sensor being mass-supplied to a finished vehicle and is a collaboration between Korea’s leading semiconductor-related automaker and semiconductor companies. drivers. As Hyundai Motor Company increases its semiconductor supply chain and Samsung Electronics secures demand for automotive image sensors, they can now accelerate its market penetration.
Hyundai Motor will apply Samsung’s “ISOCELL Auto 4AC” image sensor to the new Genesis model, most likely Genesis’ first “GV60” electric vehicle, which will be released in 2H of this year. The GV60 is a key model that will drive Genesis electrification. After the GV60, the supply of Samsung image sensors will be extended to other new cars from the Hyundai Motor Group. It is reported that Samsung’s vehicle image sensor has already been supplied to Hyundai Motor Company for testing since the first half of this year.
Released in July, ISOCELL Auto 4AC has obtained “AEC-Q100” certification, a standard for assessing the reliability of automotive parts. Thanks to “corner pixel” technology that arranges photodiodes of different sizes for each pixel, ISOCELL Auto 4AC provides clear high dynamic range (HDR) images in real time, even in environments with huge differences in brightness, such as than dark tunnels or underground car park exits.
SOCELL Auto 4AC will be applied to Genesis Surround View monitor and rear camera and used as the center sensor to check the exterior of the vehicle. It has a resolution of 1.2 megapixels and can withstand temperatures from minus 40 degrees to 125 degrees.
Hyundai Motor appears to have moved to strengthen the semiconductor supply chain by working with Samsung. It has ensured a stable value chain as production has been disrupted by the recent shortage of semiconductors for vehicles.
Hyundai mainly used ON Semiconductor products. The automotive image sensor market is led by ON Semiconductor’s subsidiary, ON Semi-Aptina (38.3% market share in 2020), which is behind Omnivision (18.8%) and Sony (9, 7%). Samsung Electronics will be able to expand its image sensor business from mobile to automotive, secure stable demand sources and the world’s 5th largest automaker as customers, and change the market landscape.
The collaboration between the two companies should further accelerate. Hyundai Motor Company and Samsung Electronics teamed up in May to cooperate in automotive semiconductor supply and demand. Besides image sensors, their possibility of cooperation in various fields of automotive semiconductors cannot be ruled out. Hang-koo Lee, a researcher at the Korea Automotive Research Institute, said on the 16th: “The proportion of electronic parts in the future automotive industry is more than double that of conventional internal combustion locomotives, reaching 70%, but the national supply chain is weak. Cooperation of domestic enterprises in the field of electronic components can be an opportunity to improve the competitiveness of future cars. In this regard, Hyundai Motor Company and Samsung Electronics declined to comment, saying, “We cannot disclose specific matters related to customers and business partners.”
By Journalists Dong-jun Kwon firstname.lastname@example.org and Chi-yeon Jeong email@example.com