Sony’s ALPHA 7 IV with 33-megapixel full-frame image sensor and exceptional photo and video operability – PCR

Sony’s ALPHA 7 IV interchangeable lens camera with a new 33-megapixel (approx., effective) full-frame image sensor and two new flashes, the HVL-F60RM2 and HVL-F46RM offers a full-frame camera with excellent image quality and performance. The new model features the latest BIONZ XR processing engine and advanced AF (autofocus) capabilities based on the Alpha 1 model. The ALPHA 7 IV also offers 33 MP resolution, rich cinematic expression and various features.

“With the introduction of the Alpha 7 III, we have defined the baseline of what full-frame cameras should deliver and now is the time to redefine those boundaries,” said Yann Salmon Legagneur, Product Marketing Director, Digital Imaging. , SonyEurope. “The ALPHA 7 IV brings together the best of Sony imaging technology to deliver a fantastic experience in both stills and video, meaning users will be able to capture exactly the content they want, no matter what situation they find themselves in .

ALPHA 7 IV: innovation never stops
The new ALPHA 7 IV is the ultimate mirrorless camera featuring exceptional still image quality and advanced video technology with advanced autofocus, improved operability and workflow capability. The model has also been developed with the environment in mind using Sony’s original recycled plastic. SORPLAS for the camera body and packaging with recyclable materials[i] materials and less plastic.

With a new 33MP full-frame back-illuminated Exmor R CMOS image sensor, superior image quality and a wide ISO sensitivity range expandable to ISO 50-204800 are achieved. The high resolution allows the camera to express smooth gradation, fine details and subject textures while reducing noise. Its 15-stop dynamic range allows for a wide expressive range while Creative Look settings can help create effortless original looks for photos and videos.

The latest BIONZ XR processing engine used in the flagship Alpha 1 delivers high-speed autofocus, uninterrupted continuous shooting at 10 fps[ii] with AF/AE tracking and a large pad for a smooth shooting experience. ALPHA 7 IV tracks subjects with tenacious real-time tracking and 759 phase-detection AF points in a high-density focal-plane phase-detection AF system that covers approximately 94% of the image area. Additionally, for the first time, Real-Time Eye AF can now track the eyes of birds and animals for stills and movies, in addition to humans. Human face and eye detection accuracy is also improved by approximately 30% compared to the Alpha 7 III.

Advanced Cinema Technology
The ALPHA 7 IV inherits technology taken from real-world cinematic production, including S-Cinetone™ – adopted from Sony’s acclaimed Cinema Line cameras used by a wide range of filmmakers and content creators – to deliver a rich cinematic look. High movie quality is achieved with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full frame mode. The new camera also features 4:2:2 10-bit depth color sampling to enable natural gradation, XAVC SI™ intra-frame encoding for more efficient editing workflows, and XAVC HS™ for compression efficiency doubled.

To meet the growing need for precise AF performance when shooting video, unique AF features are achieved when using the ALPHA 7 IV with a Sony E-mount lens, including AF Assist[iii] which supports focus transitions when using AF and the focus map which visualizes depth of field. For the first time in the Alpha series, the new camera features breath compensation[iv] to combat focused breathing and maintain a constant angle of view throughout focus changes and can be toggled on or off.

Advanced operability as a true hybrid model
The ALPHA 7 IV is a hybrid camera and video camera with exceptional operability and reliability that allows the user to easily switch from still to film and back again at their convenience. New to Sony’s Alpha line of cameras is a dual layer mode dial with the bottom layer for selecting Still/Movie/S&Q and the top layer for Auto/P/A/S/M and MR (Memory Recall ), allowing users to quickly select and switch between dedicated settings. It also has built-in 5-axis optical image stabilization for a 5.5 step[v] shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster write and release. Additionally, the 3.68 million dot (approx.) Quad-VGA OLED viewfinder has 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to benefit from the improved live image quality that minimizes false colors and increases resolution.

Videographers can record 4K 60p 10-bit 4:2:2 video continuously for over an hour thanks to the camera’s heat dissipation structure. Optical “Active Mode”[vi] image stabilization enables optimal video shooting. They can also benefit from the 1.03 million dot (approx.) 3.0-type vari-angle touchscreen rear LCD monitor, top-panel REC button, and high-capacity Z-series battery.

The ALPHA 7 IV body is constructed with a magnesium alloy to achieve sturdiness while minimizing its weight. Additionally, the redesigned structure and lens lock button contribute to improved dust and moisture resistance.[vii]

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Michael C. Garrison